MAC Cosmetics has unveiled its new Powder Kiss Hazy Matte collection, expanding its lineup of soft-matte makeup products. The release is supported by a global campaign featuring Doja Cat, model Ella Gross and K-pop girl group MEOVV, each bringing a distinct visual identity to the launch.
The Powder Kiss Hazy Matte range builds on MAC’s existing Powder Kiss formula, offering a blurred, diffused finish designed to feel lightweight on the skin. The collection emphasizes comfort and flexibility, aiming to deliver a matte look without dryness or heaviness
As part of the campaign, Doja Cat appears as one of the main faces, reflecting MAC’s ongoing collaboration with influential artists who shape contemporary beauty culture. Her involvement highlights the brand’s focus on self-expression and individuality through makeup.
Ella Gross also features in the visuals, contributing a fresh and youthful perspective to the campaign. Her presence aligns with the collection’s soft, effortless aesthetic and reinforces the idea of makeup as an extension of personal style rather than a rigid standard.
In addition, MEOVV joins the campaign, marking a connection between MAC and the global K-beauty and K-pop space. The group’s inclusion underscores the brand’s international reach and its appeal across different beauty communities.
The Powder Kiss Hazy Matte collection includes lip products designed to create a smooth, blurred effect while remaining comfortable for everyday wear. The release continues MAC’s approach of blending performance with artistic storytelling.
The new MAC Cosmetics Powder Kiss Hazy Matte collection is set to be available through select retailers and official brand platforms, offering consumers a modern interpretation of matte makeup.
