The members of NewJeans — Hanni, Haerin, Minji, Danielle, and Hyein — are making waves once again, this time as the faces of Calvin Klein’s Spring 2025 campaign. Shot by renowned photographer Oliver Hadlee Pearch, the campaign highlights the group’s effortless style and charisma, while showcasing the brand’s latest denim and spring essentials.
The visuals feature the quintet in a range of Calvin Klein pieces, including denim jackets, jeans, and Bermuda shorts, all updated with modern washes and a laser-etched monogram print. The collection also includes vintage-inspired logo tees, striped shirts, and dark-wash denim, paired with timeless items like blazers, shirt dresses, and a new rugby sweater.
Adding to the campaign’s appeal is a vibrant video of the group dancing to Biig Piig’s “Watch Me,” capturing their dynamic energy and individuality.
The Spring 2025 collection is now available for purchase on Calvin Klein’s official website. Don’t miss the chance to explore the latest from this iconic collaboration.
