The new LITKOVSKA SS25 campaign, filmed in Hong Kong, balances tradition, modernity, harmony, and strength. The big city, where cultures and eras meet, became the perfect backdrop for the idea of movement - unceasing, conscious, guiding through chaos to harmony.
The dynamic, cinematic campaign reflects the versatility of the collection: complex silhouettes, layering, asymmetry, and volume convey the philosophy of endurance and the search for balance. This is a story about the world reflecting in the inner strength of a person, about a journey through space and time that changes with us.
LITKOVSKA expands the idea of Ukrainian fashion, using geographical boundaries as inspiration. The brand is represented in concept stores all over the world, and this campaign is another point on the map of its presence and another step forward.
Photography and style: Vladyslav Chabanenko @4abik
Model: Anastasiia Kucherenko @shyyanova
MUAH: Iana Zinovieva @wish.beauty.bar
