Prada has unveiled its Spring/Summer 2026 campaign, featuring a cast that includes Hunter Schafer, Damson Idris and John Glacier. The campaign continues the brand’s focus on contemporary identity, using fashion as a way to explore individuality and modern expression.
The visuals present the collection through a restrained and intimate lens, placing emphasis on mood, posture and presence rather than overt narrative. Each participant appears in a way that highlights their distinct personality, reinforcing the idea of personal style as an extension of character.
Hunter Schafer appears as part of the campaign’s core cast, bringing her established relationship with the fashion house into the new season. Her presence reflects Prada’s ongoing interest in figures who move fluidly between fashion, film and culture.
Damson Idris also features in the campaign, adding another dimension through his background in cinema. His inclusion aligns with Prada’s tradition of collaborating with actors who embody a modern and multifaceted approach to masculinity.
John Glacier joins the lineup as well, contributing a creative perspective rooted in music and performance. Her appearance further expands the campaign’s cultural reach, connecting the collection to contemporary artistic voices beyond fashion.
Together, the cast represents a cross-section of creative disciplines, unified through Prada’s Spring/Summer 2026 vision. The campaign underscores the brand’s continued exploration of modern elegance, identity and cultural relevance through carefully curated imagery and casting.
