Spanish streetwear giant Nude Project has joined forces with Brazilian football icon Ronaldinho for its latest campaign, celebrating Brazil’s artistic spirit and the ethos of “Joga Bonito” (play beautifully). Titled “Lil Kid, Big Dream,” the collection pays homage to Ronaldinho’s journey and the vibrant culture of Rio de Janeiro.
The 30-piece lineup blends casual wear with luxury, drawing inspiration from Rio’s carnival and its infectious energy. The collection features gradient jacquard knitwear, printed tees, straight-leg jeans, long-sleeved polos, and womenswear co-ords, including sporty shorts and puffball skirts. Each piece reflects Ronaldinho’s personal story, showcasing not only his athletic legacy but also his lesser-known artistic side.
Bruno Casanovas, co-founder and creative director of Nude Project, expressed his excitement about the collaboration: “Ronaldinho wanted every piece to tell his story. This isn’t just a clothing line; it’s a way to share his life, his art, and his dreams. Working with our childhood idol has been an emotional and inspiring experience.”
