Sarah Hindsgaul, widely known for her work as the lead hairstylist on Stranger Things, has launched her own hair care brand titled Hindsgaul Hair. After years spent shaping some of television’s most recognizable looks, she is now channeling her expertise into products meant for everyday routines.
A Shift from Styling to Hair Health
Working on a long-running series required hairstyles that could endure demanding shooting schedules while still appearing natural on camera. Over time, this experience changed Hindsgaul’s perspective on hair, pushing her away from heavy styling products and toward solutions that prioritize comfort, strength and movement.
With Hindsgaul Hair, she wanted to create products that support hair rather than overpower it. The focus is on flexibility and lightness, allowing hair to behave naturally instead of being fixed into rigid shapes.
Inspired by Life on Set
The foundation of the brand comes directly from Hindsgaul’s professional background. Spending up to 16 hours a day on set taught her how important it is for hair to remain healthy under constant manipulation. These conditions influenced her approach to formulation, centering on resilience and ease of wear.
Her goal was to translate behind-the-scenes techniques into a simplified routine that works beyond film and television, making professional results more accessible.
Design Rooted in Scandinavian Minimalism
Hindsgaul’s Danish heritage plays a significant role in the brand’s visual identity. The packaging reflects a clean, understated aesthetic inspired by Scandinavian design principles. Elements of her film background appear subtly, including typography influenced by script formatting, tying her creative past to her present work.
Rather than leaning into nostalgia, the branding avoids strong references to any specific era, aiming for a modern and timeless look.
Separating the Brand from the ’80s Aesthetic
Although Stranger Things is closely associated with bold, retro hairstyles, Hindsgaul was intentional about not anchoring her brand to the 1980s. Instead, she focused on the underlying philosophy behind the looks — natural volume, texture and movement — and adapted it for contemporary hair care.
The result is a line designed to work across different hair types and styles without feeling trend-driven or overly styled.
Everyday Hair with Professional Influence
Hindsgaul Hair is intended for people who want hair that feels effortless but polished. The products aim to recreate the lived-in texture often seen on screen, while remaining lightweight and easy to use in daily life.
Through this launch, Hindsgaul marks a transition from working exclusively behind the camera to building a personal brand that reflects her experience, values and approach to modern beauty.
