Liverpool FC has announced a new global fashion partnership with Tommy Hilfiger, marking a major collaboration between the football club and the American lifestyle brand. The agreement brings together two internationally recognized names with strong identities rooted in heritage, culture and global influence.
As part of the partnership, Tommy Hilfiger becomes an official fashion partner of Liverpool FC, aligning the brand with one of the most successful and widely supported football clubs in the world. The collaboration reflects a shared focus on authenticity, legacy and reaching audiences beyond traditional sports and fashion spaces.
The partnership is designed to extend across multiple platforms, blending football culture with modern style. It highlights the growing intersection between sport and fashion, where clubs increasingly engage with lifestyle brands to connect with fans in new ways.
Liverpool FC’s global fanbase plays a key role in the collaboration, offering Tommy Hilfiger access to a diverse and international audience. At the same time, the partnership allows the club to strengthen its presence within the fashion and lifestyle sphere.
This announcement reinforces both brands’ commitment to innovation and cultural relevance, positioning the collaboration as a long-term relationship that celebrates style, sport and shared values on a global scale.
